Http//www.cengage.com/marketing/book_content/lamb Essays - Economy

http://www.cengage.com/marketing/book_content/lamb_9781285091860/videos/ch14.html VIDEO ASSIGNMENT: New Balance Hubway New Balance Hubway is a bike sharing system in the Boston area that uses automated stations to provide a bike service to people looking to go short distances. In this clip, employees discuss how the retailing model works for Hubway, and how the difference between brick and mortar and e-business models allowed them to succeed in the Boston area.. Based on the number of bike stations, what level of distribution is Hubway aiming for? Exclusive distribution Selective distribution Intensive distribution Broker distribution 2. Which type of nonstore retailer is New Balance Hubway? Automatic Vending Direct retailing Shop at home network telemarketing 3. Which of the following is true about New Balance Hubway? it has a high level of service with a wide product line. it has a low level of service with a wide product line. it has a low level of service with a narrow product line. it has a high level of service with a wide product line. 4. Which channel for consumer products does New Balance Hubway use? Direct channel Retailer Channel Wholesaler Channel Agent/Broker Channel 5. Which factors have the most influence on the method and level of distribution intensity New Balance Hubway uses to distribute its rental service? market factors Product factors Producer factors. Price factors. 6. Which of the following is the best classification of New Balance Hubway's retail operation? Department Store Off-Price retailer Convenience store Specialty store 7. When New Balance Hubway discusses managing how many bikes are in various stations, it is focusing on which aspect of service distribution? minimizing wait times managing service capacity improving service delivery Data mining the stations. 8. Developing the app Spotcycle, which allows customers to see where the best station to drop off their bike is by rating how full, empty, or nearby stations are is one way that New Balance Hubway minimizes wait times. True False 9. New Balance Hubway is a major player in non-traditional service retailing, and demonstrating how new technology can offer new ways of providing great service. True False 10. New Balance Hubway started in Dallas a. True b. False