Http//www.cengage.com/marketing/book_content/lamb Essays - Economy

http://www.cengage.com/marketing/book_content/lamb_9781285091860/videos/ch14.html VIDEO ASSIGNMENT: New Balance Hubway New Balance Hubway is a bike sharing system in the Boston area that uses automated stations to provide a bike service to people looking to go short distances. In this clip, employees discuss how the retailing model works for Hubway, and how the difference between brick and mortar and e-business models allowed them to succeed in the Boston area.. Based on the number of bike stations, what level of distribution is Hubway aiming for? Exclusive distribution Selective distribution Intensive distribution Broker distribution 2. Which type of nonstore retailer is New Balance Hubway? Automatic Vending Direct retailing Shop at home network telemarketing 3. Which of the following is true about New Balance Hubway? it has a high level of service with a wide product line. it has a low level of service with a wide product line. it has a low level of service with a narrow product line. it has a high level of service with a wide product line. 4. Which channel for consumer products does New Balance Hubway use? Direct channel Retailer Channel Wholesaler Channel Agent/Broker Channel 5. Which factors have the most influence on the method and level of distribution intensity New Balance Hubway uses to distribute its rental service? market factors Product factors Producer factors. Price factors. 6. Which of the following is the best classification of New Balance Hubway's retail operation? Department Store Off-Price retailer Convenience store Specialty store 7. When New Balance Hubway discusses managing how many bikes are in various stations, it is focusing on which aspect of service distribution? minimizing wait times managing service capacity improving service delivery Data mining the stations. 8. Developing the app Spotcycle, which allows customers to see where the best station to drop off their bike is by rating how full, empty, or nearby stations are is one way that New Balance Hubway minimizes wait times. True False 9. New Balance Hubway is a major player in non-traditional service retailing, and demonstrating how new technology can offer new ways of providing great service. True False 10. New Balance Hubway started in Dallas a. True b. False

Different Heavy Metals Toxicities Affect the Growth of Baci essays

Different Heavy Metals Toxicities Affect the Growth of Baci essays Heavy metals have toxic effects for almost all the living things, but because of different species variety, heavy metal toxicity affects in different ways for different organisms. For example, bacteria as a group are more sensitive to the heavy metal toxicity than fungi, (Rajapaksha et al, 2004). Heavy metal pollution can come from natural source (e.g. silver metal mine), but most of the times, they are caused by human activities. Industrial wastes are the biggest source of heavy metal pollution, (Bae et al, 2000). People need to use heavy metal salts during plating procedure, dyeing, chemical synthesis and other areas. The common heavy metal wastes are silver salts, copper salts, and mercury compounds. This heavy metal can cause a lot of negative effects in living things. First of all, heavy metal can destroy protein structures, and that will make the protein lost its function. Secondly, heavy metal can accumulate in organisms body, and that might cause long-term effects such as mut ation. Because it is too complex and inhumane to do experiment on human body, we need to find another organism, which allow us to see the effects of toxicity by those heavy metals in a controllable constant environment. In fact, bacteria are the good choice. They are unicellular, and have a short generation period. These advantages let us can easily monitor them for even a long term study. I am going to discuss the effects of three different heavy metal salts on the growth of four species of bacteria. My hypothesis is different heavy metal have different levels toxicity to the organisms, and different species have different responses to the same heavy metal environment. This test will let us understand which one in these three metals are the most toxic one, and it also can show us the degree of toxicity for different metals applied. We followed the procedure from Biology 108 Laboratory Manual 2004-2005. ...

Pacific Islands Culture Research Paper Example | Topics and Well Written Essays - 500 words

Pacific Islands Culture - Research Paper Example These groups of islands have both differences as well as commonalities based on culture, social structure, and historical experience. Populations migrating from other regions such as Africa and Asia began colonizing the islands over 35,000 years ago. Over the millennia, there were numerous encounters of the settlers with the outside world. Of over 6.3 million currently living in the Pacific Islands, the majority of the population of around 84% live in Melanesia, only around 9% live in Polynesia and approximately 7% live in Micronesia (Eccleston et al, 1998). Melanesia is related to the Greek words melas which means black and nesos (islands); it refers to the â€Å"physical appearance of the indigenous inhabitants of Papua New Guinea, Vanuatu, New Caledonia, Fiji and Solomon Islands† (Eccleston et al, 1998, p.249). Polynesia is related to the Greek word poly (many). It forms a triangular group of islands including Hawaii in the north, Aotearoa/ New Zealand in the south-west to Rapanul/ Easter Island in the south-east. The single culture in this unique triangle is reduced by the intrusion of colonialism. Indigenous Polynesians maintain effective sovereignty to some extent only in the inner islands, excluding the peripheral ones. Micronesia from micros (small) encompass the Northern Marianas in the north, Palau in the west, and Kiribati in the south-east. The smaller islands of Micronesia have societies similar to those in Polynesia; they are â€Å"ruled by indigenous hereditary aristocracies both before and after contact with colo nial powers† (Eccleston et al, 1998, p.249). In comparison with Polynesia and Micronesia, in most of Melanesia with some exceptions like Fiji which is on the boundary, the societies are more egalitarian with equality among men; contrastingly however, gender inequalities are greater. Originating from the Fujian province of southern China, seafaring people who spoke the Austronesian language, settled in the distant parts of Melanesia,

Lying is Universal Essay Example | Topics and Well Written Essays - 750 words

Lying is Universal - Essay Example For our elders who have already passed most parts of their lives such as our grandparents lying is such a trivial phenomenon that they hardly realize when they are undergoing it. Virtually they make themselves believe that whatever they are thinking is right and is based on nothing but facts! It has often been noticed that their thoughts about any matter in particular are based over a series of continuous lies that they have made themselves believe as facts rather than otherwise! Even if it is pointed out to them that what they are sayin is incorrect they claim to have never lied about anything ever before. Below is a narration of such a happening in which an elderly person lies about certain things without realizing what she is doing. A few weeks ago on a sunny afternoon I was lazily reclining on my armchair engrossed in the servitude of my summer vacations. â€Å"I cannot find my Ring! I have looked every where!† exclaimed my grandmother. There was nothing else that could ha ve taken my attention off from the suspense novel that I was reading other than my grandmother’s remarks. What was so special about them was that she was talking about the so very famous ring that had a myth behind it. It was our family’s ancestral ring. ... But today, when she had come back into her room after her morning chores she had suddenly realized that she was not wearing her ancestral ring. She could not recall when she had taken it off and where she had put it. The only thing she knew was that she had looked up all the possible places where the ring could supposedly have been but in-vain. She could find it nowhere. I and my siblings offered our services to her and each one of us took up a separate room to conduct the â€Å"Ring-Hunt† in it. Under the sofa, over the cabinet, beside the refrigerator and below the room carpet, after about 3 hours of continuous search there was no place left on our ground floor that we hadn’t looked up. In the meantime when we were busy searching we could continuously hear grandmother complaining to each and everyone of her children and friends over the phone that she had lost the ring and that she suspected the cleaning lady of having stolen her centuries’ old ring. She was so very convincingly telling everyone that the maid had taken her ring that the listener would get the idea that grandmother was cent percent sure in her saying and that it was not just an imaginary assumption that she was making. Is she not lying? I thought to myself while looking up the ring in her closet. But she was talking as if she had seen the maid take the ring with her own eyes whereas only a few hours earlier had she mentioned that she did not recall where it that she had last seen the ring was. The next thing I heard was that she had extended her Pretend-Story of Stolen Ring Even more. She had linked it with every time the maid had ever mentioned to grandma that she really appreciated the antique jewels that she possessed. She quickly

Design Studio Overview Essay Example for Free

Design Studio Overview Essay Purpose The design studio component of this course aims to help you develop your collaborative design skills, as well providing setting to practice use the modelling techniques taught in the course. Each design studio will be based around a mini-case describing a realistic business scenario. You will work in groups to analyse the key business processes in each scenario and identify how technology can be used to improve those processes. Each week, group members will take on the roles of business analysts, systems analysts and project manager and work together to produce a system design using a specific modelling approach. The design phase will be followed by a critique phase that will give you experience in analysing other people’s designs, as well as helping you to improve your own designs. Agenda Each design studio will run for two hours, broken into the phases below. You will need to follow the timing to complete a sufficient proportion of the studio to use it for Assignment 1. 1. Group formation: (5 minutes) Groups should have 3-5 members. You should try to swap groups each week.   2. Role assignment: (5 minutes) Your group will need: a.  Business analysts: to identify the key business processes in the minicase b. Systems analysts: to identify which business processes can be improved by technology and how this can be achieved. c. A project manager: to manage the team and keep to the schedule You should try to swap roles each week 3. Requirements gathering (10 minutes): You will be provided with a printed mini-case each week, which you should use to develop your list of requirements. 4. Design (30 minutes): Create a system design using the required modelling technique. 5. BREAK (10 minutes) 6.  Design presentation (10 minutes per group including questions): Each group will be assigned a partner group. Each group needs to present their design to their partner group. 7. Critique preparation (20 minutes): Once you have studied another group’s design, prepare a critique of their design. Remember the rules of a good critique! Identify both strengths and weakness and suggest how the design can be improved. 8. Critique presentation (10 minutes per group including questions): Each group will present their critiques to their partner group.

Symbols and Symbolism Essay - Symbolism in The Great Gatsby :: Great Gatsby Essays

Symbolism in The Great Gatsby         Ã‚   F. Scott Fitzgerald's The Great Gatsby tells of a man's attempt to regain his long lost love and the happiness he once had in life by way of wealth and material possessions.   Jay Gatsby is representative of the American man   because he believes that with great wealth comes great happiness.   This is evidenced throughout the novel by way of Gatsby himself, through the portrayal of the Buchanans, and through the use of the word green which symbolizes hope, renewal, and promise.      Ã‚   The character Jay Gatsby is the most symbolic element of the story due to Fitzgerald's details about Gatsby's entire life.   Gatsby who was the son of poor farmers was determined to better his life.   As Gatsby's father later showed Nick,   when Gatsby was a child he had laid out a detailed plan on how to run his life.   This plan he felt would make him more successful in life.   By the time Gatsby left to join Dan Cody, he had already set himself apart from his old way of life, hence his name change.   Gatsby leaving his old life to start a new and more successful one parallels almost identically to those of the early colonist who left their old cultures and traditions in search of a new and more prosperous life in America.      Ã‚  Ã‚  Ã‚   During his army days, Gatsby falls in love with the well-to-do Daisy.   He falsely allows her to believe he can support her but when she realizes he can not she marries Tom Buchanan, a man who is able to care for her financially.   Not until he loses her does Gatsby realize that the time with Daisy was the happiest of his life.   Realizing that only with money can he regain Daisy's affection, for years he runs dishonorable businesses to become rich in hope that one day   his wealth will bring her back.   This hope of happiness through money is believed in by countless Americans today, no matter what the problem, people believe that wealth and material possessions can make things right.      Ã‚  Ã‚  Ã‚   Along with Gatsby's life being a symbol on its own, his discovery that once he had Daisy in his arms the enchantment that surrounded her disappeared parallels the belief that Americans have, that wealth brings happiness.

Fahrenheit 451 & Gattaca Comparative Study

Throughout time Science Fiction writers have produced their work, using the concept of dystopia as a method to express their outlook and opinion on the issues within their existing societies, in which they are writing from. The writer delivers a message to the audience, educating them about the current contextual concerns and the possibility of the dystopias that are developed as a result. This is demonstrated in the novel Fahrenheit 451, written by Ray Bradbury and the film Gattaca, directed by Andrew Niccol.Both of these composers illustrate their fears for the fate of their society through the structural and language features of their texts. Ray Bradbury explores the value of using knowledge and independent thinking rather than blindly following the ‘rules’, without a second thought or question. Andrew Niccol uses the reality of scientific methods, addressing the responder of the direction society is heading in and the fatal result of the future if we were to mess wit h the balance of nature. Like all texts, Fahrenheit 451 is a product of its time.It was published in the early 1950s, during a time recovering from World War II and facing the Cold War, which caused key contextual concerns of this period. During the McCarthy era, the rise of the mass media contributed to the themes and ideas explored by Bradbury’s dystopian fiction novel. These ideas include the danger of censorship, knowledge vs. ignorance and the role of technology which are explored in a world where people are so busy that they do not stop to think or notice beauty or to really communicate with the people around them.This is a world where the media feeds the minds of numbed masses whose highest goal is happiness; a goal that persistently eludes them. Although Gattaca was created many years afterwards, Andrew Niccol’s futuristic film also explores the contextual concerns within his present society; the twenty-first century. Niccol looks at the role of science and tec hnology and the concerns that can come from being too dependent upon these. Gattaca provides us with a dystopic vision of the not-too-distant future if we are to continue to strive for perfection.He challenges our concept on what it is to be an individual human being and what extent we are willing to go to before our morals and ethics are forgotten. This is shown in the film through ideas such as destiny vs. free will, systematic discrimination and the role of nature and technology. A key concern that Bradbury has about the future that is directly related to context is the danger of censorship. The Nazi book burnings in Germany in 1933 had been widely publicised after World War II. These book burnings became a major symbol of the repression that followed in Nazi Germany.The importance of literature and the freedom to read and write was a central concern of liberal-minded people during the 1950s, and this thought was common to Bradbury. In Fahrenheit 451, society has evolved to such and extreme that literature is illegal to possess. No longer can books be read, not only because they might offend someone, but because books raise questions that often lead to revolutions and even anarchy. A major example of censorship is book burning, which with Bradbury’s use of symbolism reinforces the ideas of anti-censorship.Fire is used symbolically to identify the issues of censorship and represents the destruction of books, people and society. Censorship in the world consists of book burning, manipulative parlor families, and the intolerance of those who attempt to be an individual. Bradbury’s use of symbolism reinforces the ideas of anti-censorship. Fire is used symbol of censorship as it represents the destruction of books, of people, and of society, however is used to cover up all things that the firemen’s propaganda does not enforce.The first sentence of the novel introduces the role of fire saying â€Å"It was a pleasure to burn. It was a pleasure to see things eaten, to see things blackened and changed†. Obviously fire is a symbol of destruction, but in this quote fire has multiple functions; it destroys the book in one sense, but in another it changes the book and even creates something new. Captain Beatty wants to use fire to cleanse the world of knowledge, a thing that he believes is evil. He wants to use fire to erase people's memories and problems. He believes that fire can destroy anything and make problems disappear.When he explains that cremation is important to make people forget the dead, he says that they should â€Å"Forget them. Burn all, burn everything. Fire is bright and fire is clean†. He thinks that the only way to have a peacefully and happy society is to make people forget the past and ignore or forget anything that they do not like. This reflects back to the society after WWII and the motives of the Nazis – removing thoughts and the past will result in peace and happiness. Bradbury a lso serves to warn us of the danger of ignorance in this futuristic dystopia.This again is reflective of the Nazi book burnings and the idea of people leaving behind knowledge and becoming ‘blissfully’ ignorant of the past. In Fahrenheit 451 the fireman's responsibility is to destroy knowledge and promote ignorance in order to ensure equality. Ignorance, however, promotes suicide, poor decisions, and empty lives. When Beatty discovers Montag's hidden collection of books, he explains that all firemen become curious of books, and may have time to explore them for a short time before disposing of them.He then tells Montag about the state of the world: people are made content by their lack of knowledge. Those who truly know the world are unhappy, while those who are ignorant of it have a false sense of happiness. From this moment, Montag is given the choice of conforming and living an artificial but happy life, or seeking knowledge and bearing the pain that accompanies it. In the novel, when Captain Beatty mentions the history of fire fighting and the history of books.He says, â€Å"Classics cut to fit fifteen-minute radio shows, then cut again to fill a two-minute book column, winding up at last as a ten-or-twelve-line dictionary resume. † The use of a hyperbole in this quote exaggerates to make a point of how really short they are to him or compared to what they used to be, displaying the ignorance towards knowledge and the past. Losing touch with nature and becoming reliant on technology is a concern that Bradbury forces us to examine in Fahrenheit 451.Bradbury uses personification to demonstrate this idea, describing technological equipment as animals and giving them human characteristics. â€Å"The Mechanical Hound slept but did not sleep, lived but did not live in its gently humming, gently vibrating, softly illuminated kennel back in a dark corner of the firehouse. † This quote is a pure example of personification, where the mecha nical hound, a mere machine, is described as having a personality and behaviours similar to that of a human being. Also, this quote can be expressed as an irony to the people in the society.Another example of the being too reliant on technology is the palor walls and the people of Fahrenheit 451 spend most of their time consumed by the information they are being fed, losing touch with the outside world, or nature and becoming completely dependent on technology. Using personification once again, Bradbury defines the machine used to ‘clean out’ his wife, Mildred as a â€Å"black cobra down an echoing well looking for all the old water and the old time gathered there†, once again refer to a machine as an animal. The way he writes â€Å"This machine pumped all of the blood from the body and replaced it with fresh blood and serum,† indirectly xplains the emptiness of the people's souls in the society. This machine is pumping Mildred's blood and we can say that Mildred is the ‘representative’ of the society. In this line, it states that the machine can just replace the blood with new one, meaning that there's nothing precious in Mildred's soul. Her life is just full of nothingness, nothing to hide and nothing to lose. Technology has stripped society of its personality and identity. Niccol too explores the role of nature and technology in the futuristic dystopia he has created in Gattaca.He forces the responder to question the dangers of uncontrolled technology. In the ‘not-to-distant future’, the world of Gattaca is where genetic engineering has become the normal approach to procreation. Overall the setting of the film is quite severe and uncluttered and is dominated by people and symbolic locations. This sterile and cold society of elitist collaborations like Gattaca promotes competition, isolation and discrimination. This is something that is dangerous to individuals and relationships and shows an arrogant belie f to the world of science.The film begins with the quote â€Å"Consider Gods handwork: who can straighten what he has made crooked† from Ecclesiastes 7:13, followed by the quote â€Å"I not only think that we will tamper with Mother Nature, I think Mother Nature wants us to† from Willard, then cuts to extreme close ups of Vincent exfoliating, removing fingernails, hair, skin fragments and eyelashes. Niccol very intricately places the two quotes one after the other to force the responder to think about what being human truly is and how far is it before we’re ‘playing god’. This is extremely relevant to today’s society, as we continue to tamper with Mother Nature.The use of the extreme close-up of the fragments reminds the audience of the idea of being ‘put under the microscope’ reflects society’s obsession with defining people by their genetic ‘background’ and further magnifies the importance of genetic materia l. The role of human relationships is important to Niccol in his film Gattaca. He forces us to understand the concept of systematic discrimination. People are no longer discriminated against by race, personality, or religion, but are judged only by the superiority of their genetic code, as stated â€Å"We now have discrimination down to a science†.Visual metaphors in the film reinforce this concept. Various motifs throughout the film, such as glass and water, which illustrate the invisible walls Vincent is rebelling against. These motifs are seen in the film in separate scenes; one when Vincent is looking into Gattaca through the glass, when he is still a janitor, and another is shown in the swimming scene, with Anton becoming a symbol of the society who rejects Vincent. The continuously daunting identity checks throughout the movie reinforce the oppressive and dystopic society and the concerns presented further display the idea of discrimination.Although the discrimination i s not one that we have in this current society, the amount of discrimination we have now builds concerns that this could be a possible path for the future. Furthermore, a similar concern to that which has been raised in Ray Bradbury’s Fahrenheit 451 is the idea of conformity versus the individual. This can connected to the idea of destiny versus freewill. Vincent chooses to ignore his destiny and rebel against what is considered to be ‘normal’ in order to reach his dreams. Gattaca shows us that our destiny cannot be mapped out using our genetic code.In the beginning of the movie the idea of destiny seems to overshadow freewill. This is shown when Vincent’s ‘destiny’ is supposedly mapped out at the moment of his birth, being born with a 99% chance of a heart attack, his father realising this did not give him his name as he did not deem him worthy. Despite Vincent’s life being apparently planned for him, â€Å"there is no gene for the hu man spirit,† and this is shown when Vincent beats his ‘perfect’ brother in two rounds of the game ‘chicken’. The swimming scene contains another form of symbolism with the colours the two brothers are wearing.The two brothers wear contrasting colours when racing. Vincent is wearing white, symbolising purity whilst his brother, wearing black represents altercations, and something that has been tampered with. When his brother asks how he could possibly have beaten him, Vincent replies â€Å"This is how I did it, Anton. I never saved anything for the swim back†. This quote further supports the concept of free will vs. destiny and that our free will and our determination are what ultimately determine the path our life will take.Therefore, by taking a step back and examining the contextual concerns of the time that texts were written in, allows us to clearly see the issues and values the composers of texts are trying to create. In Ray Bradburyâ€⠄¢s Fahrenheit 451 the major value he is trying to send is that literature is much more important than technology and expresses to us his concerns for control of thoughts and the limit of knowledge one is permitted. Andrew Niccol’s Gattaca informs the audience of the values of individual identities and surpassing one’s boundaries. He allows us to understand the obsession with being perfect can be an unwarranted threat.Both these writers of Science Fiction address to their audience of the unnecessary extremes that our world could lead to if we do not understand what our boundaries are. The context and techniques of these two medians have supported the statement that Science Fiction writers create dystopias to communicate their concerns about society and its future. They use these techniques to underline what society would be like if a totalitarian regime is enforced on society, where individual thought is discouraged and propaganda is fed to the masses in order to contr ol society.